Best Digital Marketing Job Description Templates

数字营销开启了一个新的就业市场在the industry. The roles and responsibilities of the profiles under digital marketing are so creative and interesting that it has become the new hot shot of the market.

descri数字营销工作ption is so elaborate and unique from one another.

Though the basic skill required for the job is creativity and love for data, the intensity of the aforementioned skills varies from profile to profile along with added special skills required for each profile.

Digital Marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” –Hecate Strategy

How Digital Marketing Job Roles have Evolved over Time?

Digital marketing initially was meant to advertise on online mediums like directories and to host a business website.

But with time newer platforms were added like Search Engine Optimization, Google Ads, Email Marketing, and most recently various Social Media Marketing.

This gave birth to a plethora ofdigital marketing jobssuch as Google Ads Specialist, SEO specialist, Content Marketer, Email Marketing, etc. The digital marketing job description for these roles is unique in its own way with few common traits.

Digital Marketing Job Descriptions

S.No.	Category	Roles & Responsibility	Qualification & Skills
1	Intern	Execute strategy, prepare reports, provide insights to seniors, and more.	Knowledge of digital marketing, google analytics, web development, excel, and more
2	Executive	Assisting in planning & execution, involved in SEO, optimized online adverts, and more.	Hands-on experience with SEO/SEM, Google Analytics, and more
3	Manager	Manage team with monitoring, teaching, and analyzing digital marketing activities.	Management Graduate of marketing specialty and advanced knowledge of various aspects.
4	Google Ads specialists	Prepare campaigns, custom reports, keyword analysis, setup conversion tracking, and more.	With In-depth knowledge of google ads, analytics, and more.
5	Social media manager	Devise social media strategy, create posts, and more.	Creative & knowledge of social media platforms and tools
6	Email	Manage & build email communication, knowledge of email software & infrastructure, and more	Communication, knowledge of email software & infrastructure, and more
7	Content marketer	Create content & promotion plans on regular basis and promote content on various platforms.	Advanced writing skills, and knowledge of social media platforms.

How to Write an Effective Digital Marketing Job Description?

A Job Description is a piece of content candidates assess before they apply for a job in a company. It is like the first impression candidates get of your company. This content needs to reflect the values your organization possesses.

An effective digital marketing job description consists of a clear job title, briefly described tasks, defined roles, and responsibilities, expected qualifications, skills necessary, etc.

The more detailed the job description is, the more clear the candidate will be which increases your chances of getting the right application.

Digital Marketing Job Descriptions

1. Digital Marketing Intern Job Description

This is an entry-level job for digital marketers. The profile is pretty generic which includes working on all theaspects of digital marketing.

Though the profile is generic, it is the best profile for freshers as the person will get exposure on various platforms which will give ample amount of experience to know his or her interest and get up-skilled in the same.

A typical digital marketing intern job description is as follows:

Digital Marketing Intern Job Description

Roles & Responsibility

• Execute the defined digital marketing strategy diligently
• Prepare the required reports to measure each of the digital marketing efforts
• Carry out the regular campaign optimization
• Provide insights to the seniors
• Stay updated on the latest platforms and their popularity with the target audience

Qualifications & Skills Required

• Any Graduate
• Good written communication
• Analytical skills
• Good knowledge of the basics of digital marketing
• Good knowledge of Google Analytics
• Basic knowledge of web development
• Proficient in Excel Reports

2. Digital Marketing Executive Job Description

This profile is suitable for experienced Digital Marketing professionals who can assist in the planning, implementation, execution, and optimization ofdigital marketing strategies.

As digital marketing plays an important role in determining the success of the company, it makes the job role of a digital marketing executive essential.

Adigital marketing professionalwho has the perfect blend of experience and passion for the digital landscape is the ideal match for this position. Here is a standard digital marketing executive job description:

Digital Marketing Executive Job Description

Roles & Responsibility

• Assisting in the planning and execution of digital marketing strategies.
• Being actively involved in SEO efforts.
• Launching optimized online adverts through Google Adwords, Facebook, etc.
• Staying up to date with the latest technology and best practices
• Monitoring competition and providing suggestions for improvement

Qualifications & Skills Required

• Proven experience as Digital Marketing Executive or similar role.
• Proven years of experience in planning, implementing & executing digital marketing strategies.
• Excellent understanding of digital marketing concepts and best practices.
• Hands-on experience with SEO/SEM, Google Analytics
• Critical thinker and problem-solving skills
• Great interpersonal and communication skills
• Good time-management skills

3. Digital Marketing Manager Job Description

A digital marketing manager is one of the most prestigious positions in digital marketing. The person is responsible for the overall functioning of the organization’sinternet marketing campaign.

This role comes with great responsibility which is directly reflected in organizations’ revenue generation. The digital marketing manager job description is as follows:

Digital Marketing Manager Job Description

Roles & Responsibility

• Devise a detailed digital marketing strategy for the organization which reflects the goals of the organization
• Monitor the implementation of the digital marketing campaign with utmost perfection
• Analyze the campaign reports on a periodical basis and take data-driven action
• Collect customer feedback on a periodical basis and tweak the strategy accordingly
• Improve the user experience on the digital assets of the company such as websites, apps, etc
• Conduct competitor study and look at the ways to surpass competitor
• Explore new platforms and experiment it with your niche
• Manage digital marketing team and train them accordingly

Qualifications & Skills Required

• Management Graduate with a marketing specialty
• Fluent oral communication skills
• Good written communication skills
• Proven experience in various aspects of digital marketing such as SEO, Google Ads, Email marketing, Content marketing, inbound methodologies etc.
• Advanced analytical skills
• Good technical knowledge of web development and technical SEO
• Good knowledge and experience with Google Analytics

4. Digital Marketing Google Ads Specialist Job Description

Google Ads Specialist is one of the most in-demand profiles in the industry. Google AdWords drives faster results for any organization in achieving its marketing goals.

Though one needs to spend a huge chunk of money on this platform, the ROI and volume of revenue generated by Google Ads are quite balancings.

The candidate responsible for Google Ads is one of the critical resources as the person is responsible to utilize thebudget of Google Adsin a more effective way.

Google Ads Specialist Job Description

Roles & Responsibility

• Prepare the well-structured Google Ads campaign
• Use the right type of network and campaign type based on the goals of the campaign
• In-depth keyword analysis
• Setup conversion tracking using Google Analytics and Google Tag Manager
• Setup standard custom reports in Google Analytics
• Conduct data analysis on periodicals and optimize campaigns to achieve the best ROI

Qualifications & Skills Required

• Management graduate
• Extensive knowledge of Google ads and Google Analytics
• Advanced analytical skills
• Google knowledge of Google Tag Manager
• Advanced Excel skills

5. Digital Marketing Social Media Manager Job Description

The social media manager is the most happening profile in digital marketing. With the evolution of social media channels from Facebook, Twitter, and LinkedIn to the recent ones such as Instagram, Snapchat, etc.

The person responsible for social media marketing needs to be dynamic and aggressive to adapt to the ever-evolving platforms.

Social Media Manager Job Description

Roles & Responsibility

• Devise social media strategy specific to every platform
• Create a detailed social media calendar
• Work closely with Graphic designers to create creative posts for every channel
• Do the role of a customer relationship manager

Qualifications & Skills Required

• Marketing Graduate
• Creative
• Knowledge of social media platforms
• Knowledge of tools such as Buffer, HubSpot, etc

6. Digital Marketing Email Marketing Specialist Job Description

Email Marketing is one of the old ways of marketing whose glory has increased every passing year. An email Marketer is a person who is responsible for delivering the marketing content to the inbox of the audience by winning all Email Service Providers and Spam filters.

Email Marketing Specialist Job Description

Roles & Responsibility

• Create an email marketing strategy specifically a drip marketing strategy
• Set up email marketing software
• Conduct tests to know the performance of the campaign before launching
• Manage and build an email database

Qualifications & Skills Required

• Any Graduate
• Good knowledge of Email Infrastructure
• Good written communication
• Good knowledge of Email Software such as SendGrid, MailChimp etc
• Good knowledge of Email tools such as Glockapps

7. Digital Marketing Content Marketer Job Description

Content Marketing is a crucial marketing method. Content is the core of digital marketing. Creating, managing and promoting content is very important for SEO.

Content Marketer Job Description

Roles & Responsibility

• Create content creation & promotion plan
• Create the content on a regular basis
• Promote content on various platforms
• Revisit the content strategy according to the need of the organization

Qualifications & Skills Required

• Any Graduate
• Advanced content writing skills
• Good knowledge of social media platforms

Conclusion

Each digital marketing job description is unique in its own way. All the profiles under the umbrella of digital marketing have their own prominence in the industry. Now, that you already know about digital marketing job descriptions, you can easily find make the right career choice in the digital marketing landscape

Take up aDigital Marketing Certification Courseto learn more about each aspect of digital marketing before you draft your digital marketing job description or apply for the role.

FAQ

1 What are the types of jobs in digital marketing?

通常为数字营销包括社会工作media marketing specialist, Content Manager & Content Strategist, SEO & SEM Specialists, Email Marketing specialist, Digital Marketing Managers & Directors, Analysts, and AI Specialists.

2 What are the different roles & responsibilities in digital marketing?

There is different roles & responsibilities in digital marketing from designing and maintaining marketing campaigns, creating the content for a business campaign, managing social media engagement, and quantitative analysis of website traffic.

3 How much do digital marketers earn?

An average salary of a digital marketing specialist is Rs4,69,000 per year.

4 What qualifications are required for a digital marketing job?

To become a digital marketer one should have completed a diploma or bachelor’s degree in marketing and complete a short digital marketing course or a postgraduate degree in digital marketing or digital communication.