数字营销在印度工资- 2023

As the budding talent in the industry isgrowing rapidly the Digital Marketingsalary prospects are also growing. Multiplicity in the skills and regularity in up gradation of technology in the arena of Digital Marketing is not going to shrink anytime sooner.

Salesforce研究发现,销售主管s will spend three-fourths of their total marketing budget on digital over traditional channels in 2023.

The emergence ofdigital marketing over traditional marketinghas not only provided benefits to businesses but has also given promising career opportunities to aspiring digital marketers.

With the rapid popularity of digital marketing, the demand for digital marketing professionals has also increased.

In fact, the industry is enormously swelling in various aspects giving employees a scope to leverage on the basis of talent and skills.

With more than 1.5 lakh jobs being created in India due to digital marketing, there couldn’t be a better time to become a digital marketing professional.

The varying salaries are just according to the work profile, experience, and talent. If you have the following three things you’ll definitely be able to barge in the opportunity.

So, if you think you have that in you, do not wait up and go on for making your career in the field of Digital Marketing.

What is Digital Marketing?

Digital Marketing is a term used for all the online efforts you inject into a business to work. Precisely, the tasks that you undergo in the digital arena are known as Digital Marketing.

This consists of media planning, media handling, content management,social media marketing,search engine optimization, and much more.

All these key ingredients of Digital Marketing are taken and leveraged, to build a proper virtual image that leads to nothing less than a bright and shining future.

All yourDigital Marketing ingredientsare the tactics that you use for marketing your business in the virtual world. Whereas, your website, blog posts, and social media handles are assets that you can take advantage of for your business to prosper.

Digital Marketing Salary in India for different Digital Marketing Roles

As an industry, the Digital market is growing from the year 2013 and there is still a lot of scope for growth in the industry. how can we say there is still scope for growth?

As we know that the existing brands in the market are going to exist or a new brand comes up with a new idea every other day that buds growth in the Digital Marketing arena as there is the online market they would want to establish their name into.

Similarly, keeping in mind the evolution of other technologies alongside the digital market there are too many growth opportunities that you will find in the coming years. Thus, it is important to understand that a digital marketing job’s salary varies to a great extent.

For instance, the Digital Marketing Manager’s salary in India is going to be different from other countries and the variation is also going to be there for a Digital Marketing Manager’s salary in India to a Digital Marketing Executive’s salary. So let’s discuss the following job profiles and their pay packages accordingly.

Top 15 Digital Marketing Roles and their Salaries

Sr. No.	Digital Marketing Job Role	Average Salary Per Annum
1.	Digital Marketing Executive	Rs. 2,10,000
2.	Digital Marketing Specialist	Rs. 3,12,000
3.	Digital Marketing Manager	Rs. 4,08,000
4.	Digital Marketing Analyst	Rs. 6,08,000
5.	Digital Marketing Head	Rs. 6,75,000
6.	Search Engine Optimisation Specialist	Rs. 4,31,876
7.	Pay-Per-Click Analyst	Rs. 4,49,964
8.	Web Developer	Rs. 4,96,135
9.	Social Media Marketing Specialist	Rs. 4,86,206
10.	Search Engine Marketing Specialist	Rs. 4,52,848
11.	Data Analyst	Rs. 4,96,890
12.	Paid Media Specialist	Rs. 4,52,848
13.	Marketing Automation Specialist	Rs. 4,69,565
14.	Content Marketing Manager	Rs. 6,18,924
15.	Graphic Designer	Rs. 3,60,336

1. Digital Marketing Executive

Once you enter the industry as a fresher you are required to join in as aDigital Marketing Executiveor a Search Engine Optimization Executive, Social Media Marketing Executive, Search Engine Marketing Executive, and so on. At the base level, you might do tasks that are going to include analyzing, testing, and researching.

Digital Marketing Executive’s salary is going to be around ₹1,50,000 to ₹2,10,000 in a year.

This may vary from company to company and from the amount of experience you have.

2. Digital Marketing Specialist

In a year or two, depending on your capabilities you can turn into aDigital Marketing Specialist. A specialist needs to have specialization in SEM orSEO, you need to be perfect with either one of them to become a specialist.

You may work under a manager but your input is going to be of great importance to the organization and you are going to be independent in your work.

The salary package of a Digital Marketing Specialist can be around ₹2,70,000 to ₹3,12,000 per annum.

You can always grow according to your pace and may be able to vouch for something beyond what is mentioned according to your caliber and growth.

3. Digital Marketing Managers (Team Leader)

Within a few years that should be around 3 to 4 depending upon what learning you learn from working in this field, you are going to become adigital marketing manageror a team leader for SEO or SMO. this gives you a chance to lead a team under you and you are directly going to be involved in strategy making and making plans for your team.

Digital Marketing Manager’s Salary in India is around ₹3,70,000 to ₹4,08,000 in a year.

4. Digital Marketing Analyst

This job profile isn’t there in every other organization but the organizations that focus on SEO, SEM, and SMM would surely need skilled analysts and would pay them well as well. So this is the catch to find good company and to bridge yourself in.

Here, you are going to do all sorts of strategic and analytical roles. This profile is going to guide the teams of managers to work in a particular direction that is beneficial for the company or business. The analyst also needs to work with different departments as his role can benefit many.

An analyst’s salary can be ₹4,70,000 to ₹6,08,000 per annum depending on the company’s requirements.

5. Digital Marketing Head

This is the senior-most profile in this domain and it only exists in organizations where there is a need for in-depth marketing strategies and campaigns. TheDigital Marketing Headis going to be responsible for the overall marketing function.

Your work is going to be a lot more intense than it sounds and you’re going to be involved all the time if you plan to gain great results for your clients or your own business.

Digital Marketing Salary for a Head will be around ₹6,75,000 on average per annum.

6. Search Engine Optimisation Specialist:

As aSearch Engine Optimisation Specialist, you will be responsible for improving the visibility of a website on search engine results pages (SERPs).

This involves developing strategies to increase the ranking of a site in SERPs, as well as improving theclick-through rate(CTR) and organic traffic.

In order to be successful in this role, you will need to have a deep understanding of how search engine algorithms work and be up-to-date with the latest trends in SEO.

You should also be able to use data and analytics to measure the success of your campaigns and make improvements where necessary.

The average salary for a Search Engine Optimisation Specialist in India is Rs 431,876 per year.

7. Pay-Per-Click Analyst:

As aPay-Per-Click(PPC) Analyst, you will be responsible for managing and优化了search campaigns.

This involves conductingkeyword research, setting up ad groups and campaigns, bid management, and creating landing pages.

The job responsibilities of a PPC Analyst also include monitoring campaign performance,analyzing data, and making recommendations for improvements.

To be successful in this role, you will need to have experience withGoogle Adsand other paid advertising platforms.

You should also be analytical and detail-oriented, with the ability to make data-driven decisions.

The average salary for a Pay-Per-Click Analyst in India is Rs 449,964 per year.

8. Web Developer:

As a Web Developer, you will be responsible for creating and maintaining websites. This involves working with code to create dynamic and user-friendly web pages.

Web Developers also need to have a good understanding of design principles and UX/UI best practices. They should also be able to stay up-to-date with the latest web development trends and technologies.

The average salary for a Web Developer in India is Rs 496,135 per year.

9. Social Media Marketing Specialist:

As a Social Media Marketing Specialist or social media manager, you will be responsible for creating and executing social media marketing campaigns.

This involves managing the company’s social media accounts, creating and curating content, conducting social media audits, and analyzing data.

Job responsibilities also includeidentifying influencers, building relationships with them, and collaborating on promotional activities.

To be successful in this role, you should be an active user of social media and have a good understanding of how social media marketing works.

You should also be creative, with the ability to come up with engaging content ideas.

The average salary for a Social Media Marketing Specialist in India is Rs 486,206 per year.

10. Search Engine Marketing Specialist:

As a Search Engine Marketing Specialist, you will be responsible for planning, executing, and managing paid search campaigns.

This involves conducting keyword research, setting up ad groups and campaigns, bid management, and creatinglanding pages.

Your job will also involve monitoring campaign performance, analyzing data, and making recommendations for improvements. To be successful in this role, you will need to have experience with Google Ads and other paid advertising platforms.

You should also be analytical and detail-oriented, with the ability to make data-driven decisions.

The average salary for a Search Engine Marketing Specialist in India is Rs 452,848 per year.

11. Data Analyst:

As a Data Analyst, you will be responsible for collecting, analyzing, and interpreting data. This data can come from a variety of sources, such as market research, financial reports, and customer surveys.

A Digital Marketing career as a marketing analyst needs knowledge of google analytics and other digital marketing skills.

Your job will involve using data to identify trends and patterns, as well as making recommendations based on your findings.

To be successful in this role, you should be analytical and detail-oriented, with the ability to work with large data sets. You should also be able to use a variety of statistical software packages.

The average salary for a Data Analyst in India is Rs 496,890 per year.

12. Paid Media Specialist:

As a Paid Media Specialist, you will be responsible for planning, executing, and managing paid media campaigns. This involves conducting keyword research, setting up ad groups and campaigns, bid management, and creating landing pages.

Your job will also involve monitoring campaign performance, analyzing data, and making recommendations for improvements. To be successful in this role, you will need to have experience with Google Ads and other paid advertising platforms. Y

ou should also be analytical and detail-oriented, with the ability to make data-driven decisions.

The average salary for a Paid Media Specialist in India is Rs 452,848 per year.

13. Marketing Automation Specialist:

As aMarketing AutomationSpecialist, you will be responsible for planning, executing, and managing marketing automation campaigns.

This involves working with marketing software to create and deliver targeted emails and other digital marketing content.

Your job will also involve monitoring campaign performance, analyzing data, and making recommendations for improvements.

To be successful in this role, you should have experience with marketing automation software, as well as email marketing platforms.

You should also be analytical and detail-oriented, with the ability to make data-driven decisions.

The average salary for a Marketing Automation Specialist in India is Rs 469,565 per year.

14. Content Marketing Manager:

As aContent MarketingManager or content strategist, you will be responsible for planning, creating, and executing content marketing campaigns.

This involves developing a content strategy, creating and curating content, and managing a team of writers and editors.

Your job will also involve promoting your content across various channels, such as social media and email.

To be successful in this role, you should have experience in content marketing, as well as a strong understanding of SEO.

You should also be an excellent communicator, with the ability to manage a team of people.

The average salary for a Content Marketing Manager in India is Rs 618,924 per year.

15. Graphic Designer:

As a Graphic Designer, you will be responsible for creating visual content for marketing campaigns. This involves working with software to create designs, illustrations, and infographics.

Your job will also involve working with the Marketing team to ensure that your designs are on-brand and aligned with the campaign objectives. To be successful in this role, you should have experience with graphic design software, such as Adobe Photoshop and Illustrator.

You should also be creative and detail-oriented, with the ability to create visually appealing designs.

The average salary for a Graphic Designer in India is Rs 360,336 per year.

A Career in Digital Marketing Industry

List of a Career in the Digital Marketing Industry

Sr. No.	A career in Digital Marketing Industry
1.	Digital Marketing for Travel Industry
2.	Digital Marketing for Healthcare Industry
3.	Digital Marketing for Finance Industry
4.	Digital Marketing for Real Estate

1. Digital Marketing for Travel Industry

People these days are so much into traveling and exploring that this has made the need of digital marketing at every step in the travel industry. This has also given space to aspiring digital marketers to make theircareer in Digital Marketing for the travel sector.

The travel and tourism industry has increased its focus on social media marketing and building an online reputation as people are on the internet more and more. This gives scope to digital marketers to build their careers in the same.

2. Digital Marketing for Healthcare Industry

There is a need forDigital Marketing in Healthcareas people these days have started looking for their problems online.

So, the healthcare industry is also evolving through Digital Marketing to reach its users and audience.

Doctors also have their blogs and stuff like that and hospitals have their online portals to manage all this there is a strong need to manage Digital Marketing in the Healthcare industry.

3. Digital Marketing for Finance Industry

Digital Marketing in the Financesector has started taking up the wave for the good. Even the banks have their online portals through which they try to comfort their customers and try to reach the approachable customers at the same time.

This opens up the scope for Digital Marketing in the industry and gives an uphill to the people trying to find work in the same frame.

4. Digital Marketing for Real Estate

The real estate market has also become virtual we can find potential buyers online and also entice people through blogs. People buy property online and find what to buy online, therefore there is a great need forDigital Marketing in Real Estate.

So you need not worry about your career as there is a lot of variety and opportunities in digital marketing and you just need to find the right opportunity for yourself to get what you want.

Digital Marketing Salary Growth Prospects

Showcase your abilities through your creative inputs and this can land you a job you dream of. The growth prospects in the field of digital marketing are growing effectively with so many companies coming in with a common goal of growth and progress. Digital Marketing will Definitely keep people in a spectrum of growth in the coming years.

• New technologies coming in can give you a way to explore the field and be of great importance to a lot of business ventures.
• There is no stagnancy in this field as of now and as there is so much competition, you are always expected to perform better and for that, you need to keep on exploring.
• There is a lot of space for the hit-and-trial method, this method can help you in attaining the best ways of reaching a particular or desired goal.
• The arena of this field is so versatile that over the years Digital Marketing salary growth prospects have also been changing and remain very dynamic for the good.

Components that Affect Digital Marketing Salary in India

Components that Affect Digital Marketing Salary in India

Sr. No.	Components that Affect Digital Marketing Salary in India
1.	Size of the company
2.	Location
3.	Industry
4.	Experience
5.	Education
6.	Skills
7.	Job title
8.	Certification

1. Size of the company:

The size of the company is one of the main factors that affect the Digital Marketing Salary in India. The larger the company, the higher the salary. It plays a crucial role in deciding the salary of a digital marketing professional. For example, a Digital Marketing Specialist working in a small company will get paid less than the same position in a large company.

2. Location:

Location is another important factor that affects the Digital Marketing Salary in India. For example, digital marketing salary in Mumbai, Delhi, and Bangalore are higher than the salaries in smaller cities. This is because the cost of living in these cities is higher and there is more competition for jobs.

3. Industry:

The industry is also a major factor that affects the Digital Marketing Salary in India. Industries like IT, BFSI, and e-commerce pay higher salaries than other industries. This is because these industries require more skills and experience.

4. Experience:

Experience is one of the most important factors that affect the Digital Marketing Salary in India. The more experience a digital marketing professional has, the higher the salary. For example, a Digital Marketing Manager with 5 years of experience will get paid more than a Digital Marketing Manager with 3 years of experience.

5. Education:

Education is also a crucial factor that decides the Digital Marketing Salary in India. A digital marketing professional with a degree from a top university will get paid more than a digital marketing professional with a degree from a less prestigious university.

6. Skills:

Skills also play a major role in deciding the Digital Marketing Salary in India. Digital marketing professionals who have more skills and experience will get paid more than those who have fewer skills and experience.

7. Job title:

The job title is also responsible for deciding the Digital Marketing Salary in India. For example, a Digital Marketing Director will get paid more than a Digital Marketing Manager.

8. Certification:

Finally, certification is the most decisive factor when deciding on Digital Marketing Salary in India. Digital marketing professionals who have a certification from a reputed institute will get paid more than those who don’t have a certification.

Success Stories of Some of Our Students

1. Chirag Khushalani

Chirag is an MBA from IBS, Mumbai but still, he did a Digital Marketing course with us and this helped him in being frontwards as he grabbed the knowledge of both online marketing and offline marketing. He was able to gain more in-depth information on Digital Marketing as he took our certification course.

He also witnessed a boom in his digital marketing salary. In aninterview with Digital Vidya, Chirag Said, “Digital Marketing is going at a pace which is unbelievable and I think it will change marketing and how people look at it now. It has also opened up new opportunities for the coming generations.”

2. Vikas Kundu

Vikas started his career as a sales executive and at the same time, he couldunderstand the need for Digital Marketingin his profession. As people had already started buying and selling things online this made him do the Digital Marketing course.

这门课之后他的数字营销萨拉ry gradually increased and he accomplished what he just couldn’t while being a sales executive. He is presently a Web Analyst at Kindlebit.

3. Varun Bangia

Varun is anMBA in Marketingfrom a B-School in Delhi, he alsopursued a Digital Marketing course with usand this course enabled him to grow a lot more than he could without a Digital Marketing certification course. In less than 3 years his salary grew by 1.5 times his existing digital marketing salary which is a great thing.

So, you can be from any background and still become a marketer. It’s not that difficult, once you start you always find ways to benefit from it.

Final Thoughts

You can always start whenever you want. It’s never too late!

Are you also intrigued by the idea of making your career with that luring Digital Marketing salary?

You could be the next Digital Marketing Expert at a well-established organization by taking ourDigital Marketing Course.

FAQs

1. How much does a Digital Marketer make in India?

数字营销人员的平均工资是₹5,00,000 per year in India. However, an experienced digital marketing leader can make upwards of ₹25,00,000 per year.

2. How do I become a Digital Marketer in India?

There are many ways to become a Digital Marketer in India. One way is to get a degree in marketing or a related field from a recognized university. Alternatively, you can pursue a digital marketing course from a reputed institute.

3. What are the skills required to be a Digital Marketer in India?

Some of the skills required to be a Digital Marketer in India are strong writing and communication skills, creativity, good organizational skills, and analytical skills. Additionally, it is important to be up-to-date with the latest trends in digital marketing.

4. What are the job prospects for Digital Marketers in India?

The job prospects for Digital Marketers in India are good. With the growth of the digital marketing industry in India, there is a high demand for skilled Digital Marketers.

5. What are the top companies hiring Digital Marketers in India?

Some of the top companies hiring Digital Marketers in India are Google, Amazon, Accenture, Facebook, Cognizant, OYO Rooms, TCS, Flipkart, IBM, ABC, Infosys, HCL Technologies, Capgemini, Wipro, Tech Mahindra, etc. In addition, most of the PR, marketing, advertising, technology, web design, and development as well as products and service providers hire digital marketing professionals.

6. Is Digital Marketing a good career in India?

Yes, Digital Marketing is a good career in India with great salary options.

This career is having high demand due to the increase in online businesses and its come to the list of top 10 demanded skills in 2023.

7. Is Digital Marketing a stressful Job?

Digital Marketing can be stressful at times because all digital campaigns are handled by Digital marketers and the success of the campaign depends on them.

Also In this field, we need to stay updated regularly with new trends, techniques, search engine algorithms, and ad platforms.

8. Is Digital Marketing work from home?

Work from home may or may not be available for Digital marketing jobs because it depends on company to company and their requirements.

9. What is the scope of Digital Marketing?

The scope of Digital Marketing is very good because many services and businesses are going online which makes digital marketing careers highly demandable.

10. How much can a fresher earn in Digital Marketing?

A fresher in Digital Marketing can earn between Rs. 2,00,000 to Rs. 4,00,000 per annum.