Every day, people watch billions of videos. Bloomberg reports that 10 billion videos are viewed on Snapchat every day, TechCrunch reports that 8 billion videos are watched on Facebook every day and videos on Instagram are climbing rapidly in popularity. Riding the...
Rohan Bhargava is Co-founder, CashKaro.com, India’s largest cashback and coupons site. He heads the strategic product development and innovation and digital marketing at CashKaro. Bhargava is an alumnus of the London School of Economics and is also a qualified CFA. His first entrepreneurial venture is Pouringpounds.com, a UK-based cashback and voucher website that he started with his wife Swati in July 2011.
Google Shrinks Adword’s View-through Conversion Window from 30 Days to 1 Day
Google made quite a big announcement recently stating that the view-through conversion window for display ads and video ad impressions will be shrunk from 30 days to 1 day. While this new change will not have an effect on the already existing 30 days conversion window...