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Turning Analytics Into Action To Win Over Competition

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Duration

60 Minutes

Day

January 29, 2014

Time

9:30 am

Session Agenda

Come and hear from Adobe experts as they reveal analytics principles, strategies, and techniques for optimizing the performance of your digital marketing campaigns by making online, social, mobile, and customer analytics data actionable. Web and business analysts, Product owners will learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content and determine the critical inputs to achieve digital marketing success. Adobe’s top technologists will demonstrate innovative approaches to measurement, and ways of converting normal analytics data into actionable insights.

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Who is the Speaker?

Vyshak Venugopalan

Vyshak Venugopalan is a technical architect and solution consultant at Adobe India. He is primarily responsible for building enterprise solutions for customers and evangelizing Adobe tools and technology stack for Digital Marketing across the country. He comes with over six years of in-depth experience on web technologies while his core expertise lies in Web Content Management, Online Analytics and Site optimization.
Vyshak is an Adobe certified expert on DreamWeaver and Flash. Over the past few years he has addressed over half a million web designers across India and is well respected by the web community.
Prior to joining Adobe he was a technical consultant for RIA's based on Adobe Flex.
Vyshak is an engineering gold medallist from Anna University and likes to spend his spare time with multifarious gadgets, reading books and listening to music.

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